Newsletter Reports provide comprehensive analytics on how recipients engage with emails sent through the Edlio CMS. By evaluating open rates, unique link clicks, delivery confirmations, and bounce reasons, school communicators can assess parent engagement and maintain clean, up-to-date recipient lists.
Accessing Newsletter Reports
Finding reports in your admin panel
Navigate to Communications > Newsletters in the CMS main navigation menu.
Locate the sent newsletter you want to examine in your email history list.
Select Report from the action menu next to the newsletter title.
Evaluating delivery and recipient statuses
Inspecting individual recipient outcomes
Click on the total Recipients metric count to view a searchable roster of every email address included in the dispatch along with its exact delivery status:
Delivery status definitions
Scheduled: The newsletter delivery is queued and scheduled to dispatch at the designated time.
Sent: Handed off to outgoing email servers; waiting on recipient mail server confirmation.
Delivered: Successfully received and accepted by the recipient's mail provider (e.g., Google, Microsoft, Yahoo).
Deferred: The recipient's mail provider temporarily delayed delivery (often due to temporary server rate limits or graylisting). Delivery is automatically retried for up to 72 hours.
Not delivered: Delivery failed due to an invalid email format or permanent destination server rejection.
Bounced: The destination server reported that the mailbox does not exist or has been disabled.
Dropped: The system did not attempt delivery because the address has repeatedly bounced on past emails.
Spam Report: The recipient marked the newsletter as junk/spam in their mail client.
Unsubscribed: The message was withheld because the contact previously opted out of newsletter distributions.
Understanding open and click metrics
Open rates and provider scanning
đĄ Email Scanning Notice: Open and click metrics provide valuable engagement trends, but automated security/antivirus filtering (such as Microsoft Defender or Google Workspace SPAM protection) may pre-fetch links, occasionally registering automated opens or clicks.
The summary performance chart highlights key interaction milestones:
Total newsletters Delivered
Total newsletters Opened
Total newsletters with link Clicks
Undelivered and unsubscribed counts
Tracking top links clicked
The Links with the most clicks section ranks the URLs embedded in your email:
Total clicks: The gross count of every click recorded across all recipients.
Unique clicks: The number of distinct individual recipients who clicked the link (counting each person once regardless of multiple clicks).
Reviewing the sent newsletter
Viewing dispatched content
Click Review Newsletter to inspect the exact email body and imagery that was delivered to recipients.
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